Crate&Barrel SM Makati Verified listing

Crate and Barrel Philippines operates under SM Retail through HMS Development Corporation, aligning the global home furnishings brand with the country’s largest retail group. Backed by SM Retail’s over five decades of retail expertise, the partnership brings trusted operational standards, strong logistics, and national brand presence to the local market. This foundation allows Crate and Barrel to offer a consistent, high-quality shopping experience while adapting to Filipino consumers’ evolving tastes and lifestyle needs.

SM Retail’s portfolio spans department stores, supermarkets, and specialty concepts, creating a robust ecosystem that supports Crate and Barrel’s growth. With strategic store placements in major commercial hubs, the brand benefits from high foot traffic, convenient access, and strong cross-shopping behavior among SM’s loyal customers. The synergy between an international design brand and a dominant local retail operator strengthens market reach and customer trust.

Crate and Barrel Philippines launched in November 2014, opening its first store at SM Megamall. The debut introduced a curated collection of contemporary furniture, housewares, and décor known for clean design, functionality, and durability. From living and dining to kitchen and bedroom, the assortment caters to condo dwellers, growing families, and design-forward homeowners seeking timeless pieces and practical solutions.

Today, Crate and Barrel serves customers through three key locations: SM Megamall, SM Aura Premier, and SM Makati. Each store showcases full-room setups, material swatches, and styled vignettes to inspire planning and purchasing. With knowledgeable staff, special-order options on select items, and seasonal collections, shoppers can discover pieces that fit local spaces, lifestyles, and budgets while maintaining the brand’s modern aesthetic.

Beyond product, Crate and Barrel emphasizes service and experience—thoughtful store layouts, gift services, and guidance on care and maintenance. Its presence within SM’s retail network ensures reliable after-sales support and access to nationwide promotions and events. Together, Crate and Barrel and SM Retail continue to bring global design and dependable retail standards to Filipino homes.