SEO Specialist | Newua Nelsen | For Hire Verified listing

Hello! I’m Newua P. Nelsen, a Filipina digital-marketing enthusiast now based in Chandler, Arizona, and proudly serving clients throughout the Phoenix metropolitan area and beyond. My journey into search-engine optimization (SEO) began with a simple curiosity: Why do some websites appear at the top of Google while others stay hidden?

That question sparked a passion that has grown into a career. Today, I’m a new but dedicated SEO Specialist with a clear mission—to help small businesses, local entrepreneurs, and creative professionals gain visibility, attract the right audience, and grow sustainably in a competitive online world.

My Roots and Background

I was born and raised in the Philippines, where community and resourcefulness are a way of life. For six years I worked in the Office of the Sangguniang Bayan of Mags, an experience that sharpened my skills in research, communication, and detail-oriented planning. Those years taught me how to organize information, meet deadlines, and adapt quickly—qualities that turned out to be perfect training for SEO work.

When I married my husband, Bryan, who shares Filipino heritage, we settled in Arizona, a state known for its entrepreneurial energy and vibrant small-business scene. Moving to Chandler opened new doors and inspired me to explore how digital marketing could empower local business owners just like the ones I grew up around.

Why SEO Became My Focus

Search-engine optimization is more than keywords and algorithms. At its heart, it’s about connecting people with the information, products, and services they need most. I love that SEO combines analytical thinking with creativity:

Technical problem-solving – understanding how a website is structured, fixing issues that keep search engines from crawling pages, and making sure sites load fast on every device.

Content strategy – crafting blog posts, service pages, and meta descriptions that engage readers while satisfying Google’s guidelines.

User experience – ensuring visitors not only find a site but enjoy it enough to stay, explore, and convert into customers.

Even as a newcomer, I quickly realized how powerful SEO can be for local businesses. A well-optimized site can level the playing field, allowing a family-owned café or a neighborhood salon to compete with national chains.

Services I Offer

My work covers the core pillars of modern SEO, tailored to fit each client’s unique goals and budget:

Comprehensive SEO Audits
I evaluate website structure, page speed, mobile usability, and technical health to identify quick wins and long-term opportunities.

Keyword Research & Competitor Analysis
I find the phrases real customers use, analyze competitors, and develop a plan to rank for terms that matter.

On-Page Optimization
From crafting keyword-rich title tags and meta descriptions to improving headings, image alt text, and internal linking, I fine-tune every element.

Content Strategy & Blog Planning
Quality content is the heart of SEO. I help plan and outline blog topics, service pages, and landing pages that answer audience questions and convert traffic.

Local SEO for Arizona & Beyond
Perfect for brick-and-mortar shops, I optimize Google Business Profiles, citations, and local keywords to drive foot traffic and phone calls.

Performance Tracking & Reporting
Using analytics tools, I provide clear reports that show what’s working and where to improve—so clients always see the value of their investment.

My Approach

What sets me apart is a personal, collaborative style. I listen first, learning about a client’s business model, customers, and challenges before touching a single keyword. Because I’m still early in my career, I offer affordable, transparent pricing and dedicate extra time to each project.

I view every website as a partnership: your success is my success. Whether we’re optimizing a single landing page or planning a six-month content calendar, I stay in close communication so you always know what’s happening and why.

Learning and Growth

SEO is constantly evolving—search algorithms update, user habits shift, and new tools emerge. I invest time each week in continuous learning:

Studying Google Search Central documentation

Completing online SEO courses and webinars

Experimenting with personal test sites to measure real-world effects

This commitment keeps me ahead of trends and ensures the strategies I recommend are both current and effective.

Why Work With Me

Fresh Perspective: I combine global insight from my Philippine roots with local understanding of the Arizona market.

Detail-Driven: My background in government administration taught me precision and accountability.

Client-Focused: I keep processes transparent and aim for measurable results—traffic growth, higher rankings, and improved conversions.

Adaptable: Whether you’re a startup, a solo entrepreneur, or an established small business, I scale strategies to fit your needs.

Beyond SEO

While SEO is my specialty, I also appreciate the broader world of digital marketing. I enjoy brainstorming ideas for content marketing, light social-media strategy, and user-friendly web design—skills that complement SEO and create a well-rounded online presence.

Outside of work, I’m an outdoor enthusiast who loves camping with Bryan. We even run a small YouTube channel, NB Campers, where we share minimalist and aesthetic camping moments. These creative outlets remind me how storytelling and visuals engage audiences—insight I bring back to every client project.

My Vision

My long-term goal is to build an SEO practice that uplifts small businesses, particularly those owned by immigrants, women, and local creatives. I want to show that effective SEO isn’t reserved for giant corporations with massive budgets. With the right strategy, any business can be discovered, trusted, and chosen.

Let’s Work Together

If you’re in Chandler, Phoenix, or anywhere in Arizona—or even if you run a business across the globe—let’s talk about how to increase your visibility online. Whether you need a one-time site audit, monthly SEO management, or guidance on creating search-friendly content, I’d love to help.

Reach out, share your goals, and let’s craft a plan that moves your website from invisible to unmissable.

Newua P. Nelsen – SEO Specialist
Helping your website rise, click by click.