Lee Super Plaza Verified listing

Lee Plaza commenced business operations on December 13, 1988, initially occupying a portion of the Ever Theatre Building under a ten-year lease agreement that was set to expire in 1998 but was extended and concluded in 2002. The remarkable growth and notable success the corporation experienced during its first four years of operation prompted management to develop a comprehensive expansion plan to address the increasing need for additional retail space and greater volume of goods for sale. This carefully considered expansion program was also intended to broaden the chain’s market reach: moving beyond its existing customer base, primarily composed of classes C and D, and attracting a more discerning clientele from classes A and B by offering an enhanced shopping environment and a wider selection of higher-quality products.

The expansion plan called for the construction of a new five-storey commercial building, which became known as Lee Super Plaza. The new structure was erected in 1992 on a 3,600 square meter lot owned by the corporation, located at the corner of Governor M. Perdices and San Jose Streets in Dumaguete City, just one block from the original rented premises. When completed, the building encompassed a total floor area of approximately 20,435 square meters, making it the largest commercial building in the entire province of Negros Oriental as of the early 1990s and into 1996. The facility was outfitted with modern conveniences and retail infrastructure to enhance the shopping experience, including escalators, a centralized air-conditioning system, and well-designed store layouts. It was conceived and operated as a true one-stop shopping destination, housing a full-service supermarket as well as a comprehensive department store, thereby catering to a broad range of everyday needs for families and individual shoppers alike.

Continued business growth and rising consumer demand led to further expansion in 2001, when construction began on a seven-level annex to the existing structure. This annex was completed in the following year, 2002, and added an additional 6,725 square meters of usable floor area to the Lee Super Plaza complex, enabling the company to accommodate an even larger volume of goods and merchandise. With this extension the overall facility was reconfigured to include dedicated parking solutions, and two levels of the annex were specifically appropriated and designed for vehicle parking to improve customer convenience and accessibility. These strategic physical expansions, combined with ongoing investments in store features and product offerings, reinforced Lee Super Plaza’s position as a leading retail destination in the city and the surrounding province.